Marketing Intern (Tru Fru)

This role is posted on behalf of Tru Fru, a friend of the UW-Madison School of Journalism and Mass Communication. All application materials must be submitted via LinkedIn. Applications submitted through Handshake will not be reviewed.

Who are we?

Established in 2017, trü frü rapidly ascended the “permissible indulgence” space as a Utah-based company selling one-of-a-kind “better for you” Hyper-Chilled and Hyper-Dried real fruit immersed in premium chocolate to retail outlets nationwide. Winning Most Innovative New Product in 2019 and 2022 in the sweets and snacks categories and climbing the fruit-based snack industry chart at an astounding growth rate, trü frü joined the Mars family of brands in February 2023. We are on a mission to build a legacy with trüly remarkable people who can create something special for generations to come!

As the Influencer Marketing Intern, you will support the Trü Frü Marketing team in executing influencer and creator partnerships across social platforms. This role is ideal for someone who lives and breathes social media, understands internet culture, and is excited to learn how influencer marketing works from strategy through execution. You’ll work closely with the Influencer Marketing team to help identify creators, manage outreach and logistics, and support campaign execution and reporting.

*This role is part-time and flexible with your school schedule. *

What You’ll Do

 

• Support influencer campaigns from start to finish, including outreach, tracking, and follow-up.
• Assist with creator research and discovery across platforms (TikTok, Instagram, YouTube, etc.).
• Help manage influencer communications, product seeding, and content timelines.
• Track content deliverables and organize campaign assets.
• Support reporting and recap decks with performance metrics and insights.
• Stay on top of social trends, viral moments, and emerging creators relevant to Trü Frü.
• Assist with day-to-day administrative tasks related to influencer partnerships.
  
   

What You’ll Bring To Trü Frü

You are…

 

• Currently enrolled in a Business, Marketing, or equivalent program at the university level.
• Highly organized with strong attention to detail.
• Proactive, curious, and eager to learn.
• Comfortable working collaboratively within a team.
• Familiar with social platforms and creator culture.
  
   

You have…

 

• Excellent written and verbal communication skills.
• A strong interest in influencer marketing, social media, and digital trends.
• Ability to manage multiple tasks in a fast-paced environment.
• A positive attitude and a NO QUIT mindset.
  
   

EEO

At trü frü, we are committed to an inclusive workplace where diversity in all its forms is championed. trü frü is proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know.

Privacy Policy

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